Nakheel launches ‘Make-a-Wish’ charity website


Wednesday, October 3, 2007

Nakheel, one of the world’s largest real-estate developers, has developed a unique charity initiative during this year’s Ramadan with the launch of its ‘Ramadan Kareem Make-a-Wish’ website, which aims to raise funds for disadvantaged people in the UAE.

For every wish placed at www.ramadan.nakheel.com, a certain amount will be donated to charity.

As Nakheel is the sole donator for the initiative, there is no limit to the number of wishes placed on the website and personal donations will not be accepted.

The website has already generated a huge amount of interest – the number of visitors to the site is growing each minute and wishes are being made by people from around the globe. The money raised from the initiative will be donated to Beit Al Khair, a charity formed to benefit a range of disadvantaged people in the UAE.

Nakheel, as an employer of almost 2000 people, recognizes the importance of Ramadan in the Islamic calendar and as a time to act in a charitable and generous manner. The inspiration behind the initiative and the message communicated is simple – ‘This year we’re not sending you a fancy card, instead we’re donating the money to a good cause’.

Manal Shaheen, Director of Sales, Marketing and Customer Services, said: ‘The ‘Ramadan Kareem Make-a-Wish’ website engages people to carry out an act of goodwill this Ramadan, providing every person with the opportunity to donate – without having to pay a dirham’.

‘The objective of this scheme is to help make a difference to people lives and that is why we have not set a donation limit – the more you wish, the more we donate! It is a great pleasure to help assist Beit Al Khair and the excellent work they carry out. We hope the number of wishes continues to grow, so we can truly benefit a large number of people this Ramadan.’

To place a wish, please visit www.ramadan.nakheel.com

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Chairman HH Sheikh Ahmed Bin Saeed Al Maktoum